Google Pixel 10 : Google has officially confirmed what tech enthusiasts have been eagerly waiting for: the Made by Google event is happening on August 20, 2025. While the company tries to keep its cards close to its chest, the internet never sleeps, and we’ve gotten a pretty clear picture of what’s coming thanks to numerous leaks and even some official teasers from Google itself.
The Big Day is Set
After months of speculation about whether Google would stick to its new August launch schedule or revert to the traditional October timeframe, we finally have our answer. The August 20 event will kick off at 1 PM ET in New York City, and Google isn’t being shy about what’s coming. Their official invitation explicitly mentions “Pixel phones,” making it clear that the Pixel 10 series will be the star of the show.
This timing makes perfect sense when you consider that Google moved up their launch schedule last year with the Pixel 9 series, breaking away from the October tradition. It seems like the company has found its sweet spot with late summer launches, probably to get ahead of the iPhone announcement cycle and give their devices more breathing room in the market.
What Devices Are We Getting?
Based on everything we’ve seen so far, Google is planning to stick with the four-device lineup that worked well for the Pixel 9 series. You’ll be able to choose from the standard Pixel 10, the Pixel 10 Pro, the larger Pixel 10 Pro XL, and the foldable Pixel 10 Pro Fold. The codenames for these devices have leaked as Frankel, Blazer, Mustang, and Rango respectively – all references to different horse breeds, which shows Google’s playful side in their internal naming conventions.
What’s interesting is that Google seems to be keeping the successful formula from last year rather than shaking things up dramatically. The Pixel 9 series represented a significant design refresh and the introduction of three Pro models for the first time, so it makes sense that Google would want to refine that approach rather than start over.
Design: Familiar Yet Refined
If you’re hoping for a dramatic visual overhaul to mark the 10th generation of Pixel phones, you might be slightly disappointed. The leaked CAD renders and official teasers show that the Pixel 10 series will look remarkably similar to the current Pixel 9 lineup. The signature camera bar, rounded corners, and overall aesthetic remain largely unchanged.
However, there’s one notable difference that could be significant for many users: the base Pixel 10 appears to have a triple camera setup instead of the dual camera system we’ve seen on non-Pro models. This suggests Google is finally addressing one of the biggest complaints about their standard Pixel phones – the lack of a telephoto lens.
The dimensions also remain practically identical to the current generation, which means your existing cases and accessories should continue to work with the new phones. For many people, this consistency will be appreciated, especially since the Pixel 9’s design was generally well-received.
Colors That Make a Statement
One area where Google seems to be having some fun is with color options. The leaks suggest we’ll see some interesting choices across the lineup. For the standard Pixel 10, you can expect Obsidian (black), Frost (a cooler white replacing Porcelain), Indigo (a blue shade we haven’t seen from Google in years), and Lemongrass (a pale yellow-green).
The Pro models are getting their own palette with more subdued options: Obsidian, Porcelain, Moonstone, and an intriguing new Jade color that features a light green glass back with gold accents on the camera bar and frame. This color strategy mirrors what we saw with the Pixel 9 series, where the standard model got more vibrant options while the Pro devices aimed for premium, understated looks.
The Heart of the Matter: Tensor G5
Perhaps the most significant upgrade coming with the Pixel 10 series is the new Tensor G5 chip. This isn’t just another incremental update – it represents a fundamental shift in how Google makes its processors. For the first time, Google is moving away from Samsung’s manufacturing and partnering with TSMC, the same company that makes Apple’s iPhone chips.
This change could be huge for addressing some of the longstanding criticisms of Pixel phones, particularly around performance and battery efficiency. TSMC’s 3nm manufacturing process should deliver better performance per watt, which could translate to longer battery life and less heat generation during intensive tasks.
The Tensor G5 is also expected to bring improved AI capabilities, which makes sense given Google’s focus on on-device AI processing. While specific performance numbers haven’t leaked yet, the architectural changes suggest this could be the most significant performance leap we’ve seen in a Pixel chip.
Camera Upgrades Where They Matter
The camera system is getting some noteworthy improvements, particularly for the base model. Rumors strongly suggest that the Pixel 10 will finally get a dedicated telephoto camera, joining the main 50MP sensor and 13MP ultrawide camera. This would mark the first time Google has given their standard Pixel phone a true zoom capability without requiring users to step up to the Pro model.
For photography enthusiasts, this is a big deal. The lack of telephoto on the base Pixel has been a persistent complaint, especially when competing phones in the same price range offer multiple focal lengths. If these rumors prove true, it could make the standard Pixel 10 a much more compelling option for people who want versatile photography capabilities without paying Pro prices.
Pricing: Staying the Course
One piece of good news for your wallet: leaked pricing information suggests Google plans to keep the same price structure as the Pixel 9 series. This would mean the base Pixel 10 starts at $799, the Pro at $999, and the Pro XL at $1,099. There’s even talk that the Pixel 10 Pro Fold might get a $200 price reduction, bringing it down to $1,599.
After a couple of years of price increases, maintaining the same pricing while adding new features like the telephoto camera on the base model would represent solid value. Of course, these are still rumors, and final pricing could change based on various factors including manufacturing costs and market conditions.
What This Means for You
The Pixel 10 series appears to be shaping up as a refinement year rather than a revolution year. Google seems focused on addressing specific pain points – like performance with the new TSMC-made chip and camera capabilities with the telephoto addition – while maintaining the design and feature set that made the Pixel 9 series successful.
For current Pixel 9 owners, the upgrades might not be compelling enough to justify an immediate switch unless you’re particularly interested in the improved performance or camera capabilities. However, for people coming from older Pixel phones or other brands, the Pixel 10 series could represent a significant step forward.
The August 20 launch date is just around the corner, and with pre-orders expected to start the same day and devices hitting stores on August 28, we won’t have to wait long to see how these leaks and rumors translate into real-world products. Given Google’s track record with leaks, most of what we’ve seen will probably prove accurate, but there’s always room for a few surprises at the official event.
The Pixel 10 series represents Google’s commitment to refining their smartphone formula while making meaningful improvements where they matter most. Whether that’s enough to win over new users or satisfy existing Pixel fans will become clear soon enough.